Types of Content That works better for SEO

What Is Digital Marketing? | Muntasir Mahdi - Digital Marketer in Bangladesh

When you’re new to the world of search marketing, you may hear the term “SEO” being thrown around in marketing meetings. Generally, when you hear people discussing SEO content, there’s a good chance that they are talking about blogs. Most often many beginner’s guide starts with the questions like:

  1. What is “SEO content”?
  2. What are the types of SEO content?

So, let’s get to know what these mean.

SEO Content

To understand what the online marketing agency marketers mean when they mention SEO content, we need first know the meaning of SEO- which refers to Search Engine Optimization or process of optimizing a content (like websites, blogs or any information consumed on the web) so that people can easily find it via search engines like Google. As a fresher, to SEO your web content you’ll need to do: 

  • Keyword Search: If you want to produce traffic through search, it’s better to use keyword research before you start writing your content.
  • Content Organization: The content on your site should always be organized logically so that the readers of your site will find the related content easily.
  • Keyword Optimization: Know where to use and how to use keyword in your content for maximum search ability and less time-consuming.
  • Content Promotion: You can promote your content by either building link to your content or sharing it on social sites.
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Types of SEO

Blogging is the fundamental writing practice which is worth and is the best platform for regularly updating our content. But apart from blog posts, there are opportunities to write some great content that offers your reader values and drive leads. There are few other things which you actually might want to consider.

  • Articles: There’s an obvious SEO benefit in One Search Pro Online Digital Marketing long-form articles because more words mean more opportunities to use keywords. There are many articles to start like you can of news articles, interviews or any featured piece. 
  • Beginners guide Blogs do a great job for keeping your website updated but creating a beginner’s guide or how-to guide is a great way to start your writing because you talk about the fundamental aspects of the subject you deal with. Also, these guides your readers to take a further step in their specific field.
  • Glossary: Everyone loves glossary. Most of the members tend to search the meaning of a word in Google rather than looking up in the dictionary. If you work in a specialized industry, a well-built-out glossary can be a good way to capture some search traffic.
  • Infographics: Infographics are nothing but large-format images that contain a lot of data on a single subject. It is important to carefully optimize the page because so much content is embedded in the image and therefore is not readable as text by search engines. To get started you can use infographics templates.

The best way of writing SEO content is to stay fresh- that is keeping your content clean, updated and most importantly relevant to the topic. There’s plenty of different types of SEO content available and also there is an ample number of blogs- so you simply make sure your content is creative and interesting for the readers.  

Enjoy high profit and success in your business with smart technology

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Being able to run all the operations in an effective manner is very important for any business like 10kb systems sdn bhd that can help you to become successful in the business world. As you know, the modernization and software development company in malaysia can help lots of companies to boost up their efficiency in the work and it helps to lead higher success and profit. With the help of smart technology, it becomes quite easy and convenient for you to bring several changes in your company that helps to cuts down cost and increase revenue in an effective manner. 

When it comes to the smart tech then it can force smart factories to achieve the feasible goal in an effective manner. Smart technology can help to grow your business in the market for a higher profit. It includes any technology that uses the sensors, wireless access as well as the database and helps you to make effective changes in your business. The new and advanced technologies can help to provide optimal solutions to satisfy end users and it can help you make your business successful. 

The smart technology has both logical as well as physical applications. Apart from this, modern and new technologies have the potential to adapt to the behavior that is suitable to the environment. The wide range of sensors in the technology provides data that can be further analyzed and used to make better products that satisfy customers. Apart from this, smart technology has the learning capabilities that includes the machines, AI, and many more that allow smart tech to improve the performance of any business. The network creates by smart technologies can help to bring together data, processes, and people that can help to develop new practices. 

How business can enjoy with smart technology? 

Lower operational costs 

As you may know that properly implemented smart technology can help the small businessman to keep their operation cost low and help them to generate more profit. There are lots of software tools are used by small businesses to reduce the limit of operations in an effective manner. The smart technology can help them the small scale business to acquire more customers in their business and sell to the distant markets that can help to generate profit by having real time integration with people. With the help of mobile apps, it becomes easy and convenient for companies to work from anywhere they want to provide more mobility to the business. 

Communication improvement 

Staying connected with the employees, partners, and vendors and customers is very important for any company. Whether your company is large or small, it is important for them to stay connected with their employees and customers to enjoy high success. With the help of smart technology, the process of business communication is going on increasing and provide lots of benefits to the business owners. There are lots of websites, apps and online service platforms are available where the small business can communicate with their customers directly and able to solve their issues to enjoy high profit and success in their business and it can be possible with the help of smart technology. 

Publisher Response Times

Many authors wonder what an appropriate response time is to hear back from a publisher regarding their manuscript submission. A response time is the average length of time for the publishing house to determine whether they are going to accept (or reject) a submission. This can vary and can be a long wait indeed. You may or may not hear back from the house depending on whether you attached a self addressed stamped envelope (SASE) to request a reply.

When requesting Writer’s Guidelines from a publisher, these will most likely include information on the amount of time it takes to receive a response. They might write something like, “Responds in 6 – 8 weeks. Publication in a year.” Every publisher will have a different response times depending on their size. The average wait can be anywhere from 3 – 6 months.

I recently received a response back – a hand written letter, a scrawl mostly, begging forgiveness for keeping my manuscript for over 2 years. The editor suggested I send it elsewhere. I did not choose to wait to hear from them over the two year period. I assumed they just hadn’t chosen to respond back with a reply. During this time, I went ahead and sent it on to other publishing houses after about a 3 month period.

It is unnerving to have to wait, especially with a singlemmc996 submission. These are the type where the publisher wishes excusive right to review your submission, without worrying that you may have sent it elsewhere. These are not popular amongst submitters, as it holds up the manuscript and if the publisher takes many months to review it, you are not able to try and market it elsewhere. In these circumstances, to speed the process a bit, you could always explain in your query that you are sending a single submission, but that if you have not heard from the publisher within a set period of time (say 3 months), then you will seek alternative submissions.

Some publishers will accept simultaneous submissions (or multiple submissions – a manuscript submitted to more than one publisher at a time) if you state that in your query to them. This at least gives you the option of sending your manuscript to several publishers at a time. Electronic Submissions (sent via email) do not always guarantee a quick read either and can take just as long as posting a manuscript.

When you are researching markets for your manuscript, the choice is yours as to whether you wish to submit to multiple markets or wait it out with a publisher only accepting a single submission. In the meantime, while you patiently await exciting news, try working on another project.

What Is Copywriting?

Being in the book publishing, and graphics industry, one comes up against copyright all the time. When you create a piece of writing or artwork that is original, specifically from your thoughts, crafted, designed and written or illustrated by you without the use of any copying methods, then you own the right to that piece of work. You are entitled to copyright it – you own the whole portion of your work, as you are the creator. You own it throughout your lifetime, plus it remains within your estate after your death, for another 50 years, at which time it will revert to public domain.

If you have written a book, you are entitled and should register the copyright of it. You automatically own copyright of your work, by the simple fact that you created it. If you are considering publishing your writing, you have to be aware of copyright.You would want to register your copyright of a piece of work, for your protection. If the work is not going to be published, but is in the initial stages, one form of ensuring copyright is to post a copy of the work to your home address, and keep the package sealed (until – if and when – it may be required to open in a court of law). The postmark and un tampered seal are proof of the original contents. If the work is a finished piece that is being published, the copyright can be added, such as on the book’s copyright page, or at the end of the document.

The Copyright Board of Canada at the following link has information from the Government of Canada that may be of help in understanding copyrights and registering a copyright. For those living in the United States, be sure to check out your copyright legislation.

When you are writing be wary of reproducing, copying or using anyone else’s text, illustrations or photographs, otherwise you will be in violation of their copyright, and you could face legal action. You must be original in all you write, unless you are specifically quoting a resource, and stating where the information came from, and creating a reference table. You may be able to use someone else’s work if you have ‘express written permission’ to do so, depending on their copyright message for the work. Even so, you will have to make reference to the usage. Make sure your characters are fictional, you can’t be writing about people you know or giving them character traits similar to your friends and family, as you may infringe on their right of privacy, which is another law unto itself (Privacy Act).

Submitting Manuscripts To Publish

When submitting your finished manuscript to publishers, it is best to research the publishers guidelines. Look for ’submissions’ or ‘author’s guidelines’. Even if they are not posted, it is best to follow the submission guidelines as listed below.

Prior to submitting: Ensure that your manuscript is in the best writing shape possible. Have it edited by a writing group, or editor. Make sure there are no spelling or grammatical errors. Read it aloud – you would be surprised how many errors you can catch this way. It is not uncommon to have greater than 10 editing drafts. If you’ve only done a couple – go back and take another look (or two, or three.. or four… you get the drift).

Read the guidelines; some publishers only request a few sample chapters depending what you are submitting. If you are submitting a children’s picture book, you can send the complete manuscript. Even if the guidelines are not listed on the publishers site, give them a phone call to find out exactly where to send your manuscript, to whose attention, and what should be included.

Even if you are submitting electronically, you can adhere to these guidelines with your manuscript:

~ Manuscript is typed on an 8 1/2″ x 11″ format, high quality white bond paper.

~ Double space manuscript text.

~ Margins should be 1 to 1 1/2 inches on top, bottom and left and right hand sides.

~ When submitting by post, ensure you print letter quality printouts – replace your ink cartridge if it is printing faint letters.

~ Sometimes the guidelines will request a cd, the file should be saved formatted as above.

Submit the manuscript with a Title Page:

~ Type your name, address, phone, and email address in the upper left corner.

~ Type your word count (rounded to nearest 10 – 25 words), number of pages (excluding title page) in the upper right hand corner.

~ Type your title centered about 5 inches from the top of the page, two lines below it, type your name (byline).

Content Pages:

~ Use a common font, such as Arial, Times, or Times New Roman, with a size of 11 or 12 pt.

~ On the content pages following your title page, type your last name and title in the upper left corner of each page.

~ Type the page number in the upper right corner of each page.

~ Or in the upper right corner you can use this format: Last Name/Title of Manuscript/Page x.

~ Chapter heading should be typed about half way down the page (about 5″).

Cover Letter:

Always include a cover letter. Make this brief, do not exceed one page. Write a small paragraph of introduction of the manuscript and yourself in a business letter format. Do not ask them to edit or comment on your manuscript. They simply don’t have time. If you are sending your manuscript by email, then the email would be your cover letter, with the manuscript attached (CHECK first – some publishers do not accept attachments). Address the cover letter to the person listed in the submission guidelines.

Mailing:

~ Do not staple your pages. Clip them together with the signed cover letter on top of the title page.

~ Mail in a 9 x 12 (or 10 x 13) envelope (manila colour is good).

~ Include a #10, SASE, if you only wish a reply by letter. If you want your complete manuscript returned, enclose the same sized envelope (e.g. 9 x 12) with sufficient postage for return.

~ Do not send by registered mail. Use regular, priority or first class mail.

We will go more in depth on email submission in another post. The important thing to remember when submitting a manuscript is that you want to appear professional, knowledgeable, and as an experienced author. Come off sounding cheesy and amateurish and your manuscript won’t be read as they will figure you are an incompetent writer.